Influencer Marketing is Rapidly Paving its way in B2B Industry
Influencer marketing is one of the latest B2B marketing trends of 2020 and is expected to remain the most popular one in the upcoming decade. However, less than 15 percent of brands in the B2B community are using influencer marketing in their marketing strategy. That is because people are used to see influencer marketing been used only by the B2C community that’s why they still can’t imagine that it is equally important for B2B businesses as well. This is because of the normal human tendency of taking a second opinion prior to making any purchase decisions based either from their peers or industry experts.
For influencing a B2B customer having expertise at almost everything surrounding their business will require using innovative methods for seamlessly tapping into key business-to-business conversations.
Here are a few quick tips for B2B influencer marketing:
Word of Mouth:
This is in itself a type of influencer marketing, as people make decisions mostly on their peers’ recommendations. Hence, you can always encourage your happy and loyal customers to talk about their product experiences over social media.
Consider what More Relevant to your Customers is:
In B2B influencer marketing campaign your influencers should be known and established experts, also the person has to be someone who is already been followed by B2B customers. Unlike B2C influencer marketing, you need to target what is relevant more than maximum reach as B2B marketing is a lot more sensitive segment especially in terms of brand loyalty.
B2B Influencer Marketing Campaign Requires Expanding Your Reach Beyond Traditional Social Media:
B2B influencer marketing has more significance than B2c influencer marketing as B2B decision-makers prefer visiting several places to learn more about their industry. Also, B2B influencer marketing that is beyond a single social media platform, like industry-focused podcasts, YouTube Channels, Slack communities, conferences, etc has more room for increasing sales revenue.
Slowly Try Introducing your Brand to Industry Thought Leaders:
Getting endorsement from a thought leader is most difficult, time consuming yet important part of influencer marketing. This is because they are already they are already tied-up with other products or brands they endorse or talk-about. Moreover, brands they are professionally associated with probably would be an established one and thus they might take time in associating with your brand that is possibly very new in market compared to others.
How to get their attention?
You can start featuring them in your blog posts in order to promote their thoughts for gradually sparking your relationship with your industry’s thought leader.
